SimilarIQ's proprietary look-alike AI found 100 companies similar to nike.com — competitors, look-alikes, and adjacent players, ranked by match score with confidence ratings. Here are the top 10:
| # | Company | Match | Type | Confidence |
|---|---|---|---|---|
| 1 | Adidas adidas.com |
85 | Direct | 99 |
| 2 | Puma puma.com |
84 | Direct | 93 |
| 3 | Under Armour underarmour.com |
84 | Direct | 94 |
| 4 | New Balance newbalance.com |
84 | Direct | 91 |
| 5 | Lululemon lululemon.com |
83 | Direct | 85 |
| 6 | ASICS asics.com |
83 | Direct | 86 |
| 7 | Skechers skechers.com |
80 | Direct | 79 |
| 8 | On on-running.com |
80 | Emerging | 76 |
| 9 | Dickssportinggoods dickssportinggoods.com |
70 | Direct | 95 |
| 10 | Footlocker footlocker.com |
70 | Direct | 95 |
SimilarIQ cross-references real search-market data with multiple proprietary AI analyses. Companies confirmed by more independent sources rank higher; every entry carries a 0–100 confidence score. Data refreshes as new searches run.