SimilarIQ's proprietary look-alike AI found 100 companies similar to gusto.com — competitors, look-alikes, and adjacent players, ranked by match score with confidence ratings. Here are the top 10:
| # | Company | Match | Type | Confidence |
|---|---|---|---|---|
| 1 | Adp adp.com |
94 | Direct | 94 |
| 2 | Rippling rippling.com |
93 | Direct | 96 |
| 3 | Paychex paychex.com |
93 | Direct | 92 |
| 4 | Intuit intuit.com |
87 | Direct | 93 |
| 5 | Justworks justworks.com |
84 | Direct | 93 |
| 6 | Zenefits (TriNet) zenefits.com |
84 | Direct | 92 |
| 7 | Deel deel.com |
80 | Emerging | 77 |
| 8 | Surepayroll surepayroll.com |
70 | Direct | 95 |
| 9 | 10bestpayrollservices 10bestpayrollservices.com |
69 | Direct | 94 |
| 10 | The10bestpayrollservices the10bestpayrollservices.com |
69 | Direct | 93 |
SimilarIQ cross-references real search-market data with multiple proprietary AI analyses. Companies confirmed by more independent sources rank higher; every entry carries a 0–100 confidence score. Data refreshes as new searches run.